Patrons of Park Avenue features famous sculptures of artists from around the world on Park Avenue in the Murray Hill neighborhood of New York City. Nine spaces for sculptures are provided along five beautiful maintained malls (between the north corner of 34th Street to the north corner of 38th Street and Park Avenue).
Artists have been able to receive instant press recognition and social media coverage with tens millions of impressions through working with us. If you are an artist or represent an artist that would like to be featured, please submit your application below and see all the below required STEPS 1 to 7.
STEP 1 – SUBMIT YOUR APPLICATION
STEP 2 – PATRONS OF PARK AVENUE (“POPA”) APPROVAL
Artist needs to obtain POPA approval. Approval is provided upon review of the completed application and proposal (Step 1), an initial meeting with us (virtually or in person), and successful payment of the deposit (including refundable and non-refundable portions). Once approval is obtained, a formal confirmation letter will be sent to you for your exhibition period which shall be no greater than 12 months.
POPA approval needs to occur at least 6 months before the installation date (Step 5).
STEP 3 – DEPARTMENT OF TRANSPORTATION (“DOT”) APPROVAL
Artist needs to obtain DOT approval. A signed and sealed technical memo, drawings, and calculations prepared by a NYS licensed engineer must be provided for approval. The memo must address the NYS building code to ensure the proposed installation (anchoring) and fabrication method is stable. The memo must accompany a calculation set that reports on the structural analysis of the pieces (structural wind load, dead load). DOT may have additional questions and comments and requirements prior to approving the memo.
STEP 4 – NEW YORK CITY PARKS DEPARTMENT (“NYC Parks”) APPROVAL
Artist needs to obtain NYC Parks approval. The following requirements must be met:
- Site visit with the artist’s installation team and NYC Parks.
- Presentation of the proposal at a community board meeting.
- Completion of an Exhibition License Agreement (see an example) and Commercial General Liability Insurance (see an example).
At least one month should be provided between DOT approval (Step 3) and installation (Step 5) for NYC Parks approval. Signage is either provided by NYC Parks or by the artist (with NYC Parks’ approval).
STEP 5 – INSTALLATION
Upon POPA, DOT, and NYC Parks approval, installation may commence. If large equipment is needed, an installation company (like Pedowitz), may need to be hired by the artist and permits from DOT are required for closing lanes on Park Avenue to provide added safety.
De-installation date (Step 7) is also required to be scheduled at this time.
STEP 6 – PRESS RELEASE, RIBBON CUTTING, AND LAUNCH EVENT
After the completion of a successful installation, POPA will publish an official press release that is sent to over 51,000+ media contacts, community influencers, and government officials across New York City and around the world. POPA will also schedule a ribbon cutting on Park Avenue to celebrate the start of the exhibition (additionally, we can also assist with organizing a post-ribbon cutting launch event, at your own expense).
See examples of a press release and a ribbon cutting and launch event.
STEP 7 – DE-INSTALLATION
Within 12 months of the start of the installation, the exhibition needs to be fully removed, as is required by NYC Parks. The artist is responsible for the complete de-installation of the works and the date needs to be set prior to the installation (Step 5). The refundable part of your deposit will also be returned to you upon the removal.
We have been excited to feature you, and we thank you for the opportunity to work with you.